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Digital Advertising Efforts Facebook Vs Google When it comes to paid ad campaigns, most marketers find it difficult to choose the channel. So Darcy Bickham from SOCi has penned some tips to ease this selection process. When it comes to digital adverti...

Martech Interview with Tim Glomb on AD Tech industry VP at Cheetah Digital, Tim Glomb shines light on customer-centric approach in an interview with Martech on AD tech industry. He highlights use of social media marketing to capture audience data for e...

Martech Interview with Daniel Pantelo on Data Automation CEO of Marpipe, Daniel Pantelo talks about audience data in an interview with martech on data automation considering advertising function. He expresses the need for precision analytics focusing o...

What are Customer Experience Management - CXM - Platforms Customer Experience Management(CXM) is about knowing your customers well and making sure that they are happy and satisfied at every point of interaction with your company, right from the beginni...

Successful Data Monetization Strategy 2021 The quality of your datasets is important for a company looking to drive additional revenue streams. Once this is accomplished, your data can be used more effectively externally and internally as well. Your co...

Next Generation of 5Ps of Marketing Founder & CEO of Crisp, Are Traasdahl shares tips on how brands can gain a competitive advantage in the omnichannel marketing space. Today’s consumer experience is shaped by interactions with retailers and bran...

Successful Data Monetization Strategy Nick Jordan, founder and CEO of Narrative talks about customer loyalty and other factors in data monetization. He underlines ecommerce as a pillar for potential customers to find businesses. Having access to timely...

Martech Interview with Nick Jordan on Marketing Technology Founder & CEO of Narrative, Nick Jordan throws light interview with Martech on marketing technology shaping the business arena. He shares his insights on Martech development with the rise o...

Martech Interview with Phil Lore about Martech Stacks Chief Revenue Officer of Affinity Solutions, Phil Lore talks in interview with martech about Martech Stacks focusing on customer experience underlining contextualization. He highlights the findings ...

Martech Interview with the Michelle Steinberg about Retail Customers Founder and CEO of Sepire, Michelle Steinberg shares thoughts in interview with martech about retail customers and importance of customer data. She highlights the need for certificati...

MarTech Event - Marketing Technology Expo 2021 MarTech Cube are proud to announce our partnership with Marketing Technology Expo. Following the government’s safety guidance, the Marketing Technology Expo is pleased to announce its return to ExCeL Lon...

Data Management for Customer Experience According to Todd Hatley from RRD Marketing, Brands can empower their customer experience strategies by leveraging data management and analytics to meet new demands. After a turbulent 2020, we’ve emerged with e...

How ABM Helps to Achieve Marketing Nirvana Account-based Marketing (ABM) is widely used as it helps in extracting maximum returns with concentrated targeting of potential audience and achieve Marketing Nirvana. Imagine a world where you can start the s...

Customer Experience Strategy 2021 Customers have become the center of all the marketing in order to deliver a magnificent Customer Experience. Let's check out the building blocks of winning the CX strategy. While customer experience Strategy is critica...

Discussing Local Marketing with Monica Ho Monica Ho from SOCi discuss the tips and tricks that marketers and platforms should adopt in order to pace with an increasing locally-focused consumer population while throwing some light on the impetus of Hype...