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Augmented Reality widens the boundaries of the real-world environment and opens new opportunities for various businesses. According to research, AR could surpass $70-75 billion in terms of revenue by 2023, while the revenue for VR will be around $10-15 bi...

Third-party cookie - Challenges for marketers This is the era of privacy. The modern consumer expects truly personalized experiences on whatever touchpoint they engage with your brand. Challenge accepted. But here’s the kicker, they want this complem...

Best Sales Automation Tools for 2022 Sales automation tools increase your productivity without compromising quality. However, knowing which tools are preferred for your business to expedite your lead and demand generation process is vital. When it come...

Martech interview with Nick Bennett on Automation Businesses have to focus on automation and personalization according to the size of the company. In this Martech Interview on Automation with Nick Bennett, he explores the stages for assessing these asp...

Effective Email Marketing Strategies to Boost Sales Most marketing channels are saturated, but email gives you the leverage to stand out. But, what matters the most here is to build a relationship with your target audience. The best email marketing str...

Martech interview with Lindsay Tjepkema on Content Marketing Amplified marketing is the next generation of content marketing as it enables firms with audience networks to use audio/video as a part of marketing strategies. CEO of Casted Lindsay Tjepkema...

Local Social - Improve Customer Experience for Sales Local Marketing underlines the need to train teams. With this fact, it is easy to design strategies and interact with the audience. In this article, explore the five steps to make your local marketin...

Top Digital Marketing Trends of 2022 Digital marketing in 2022 can’t be arbitrary anymore; it needs to be strategic to be noteworthy. But, how can one tell apart the fads from the trends? Before you kick off your digital campaigns for this year, it�...

First-Party Data Collection Strategies Data is a crucial driver in marketing. Read on to learn about first-party data collection & 8 First-Party Data Collection Strategies for Brick & Mortar Businesses. It’s no secret that we have entered the...

How is ML being used in some very real, day-today life activities? Read more to find out and gain a fresh perspective on ML deployment. We'll walk you through 7 Fresh Machine Learning Project Ideas for Beginners in this article. Gaining insight into ho...

Security was a dwelling concern throughout 2020-2021. Swing “Back to Basic” with us to explore the basic yet the most effective Cybersecurity measures with us. Because practically all firms operate remotely during a pandemic, hackers increased thei...

There have been a lot of groundbreaking inventions took place, from solving healthcare issues to enhancing EdTech to reliable robotics. The COVID-19 epidemic has posed significant challenges to the healthcare systems of the nation’s and communities a...

Cybersecurity In The Insurance arena is a big necessity that cannot be overlooked. With a high spike in cyber attacks, organizations need protection against threats. The insurance business has become a tempting target for cybercriminals due to its larg...

This Pride Month know what the organizations are doing to innovate various strategies and technologies for creating an embracive environment for the LGBTQIA+ community Love will be Love!! It may have taken society ages to learn and acknowledge that, ho...

Increasing number of unfilled jobs, lack of diverse ideas to secure enterprises is driving organizations to encourage women towards InfoSec careers A significant feature that the InfoSec business talked during a few of the drawn out exercises was the...