Variable data printing | VeraPax Marketing
Every day we are bombarded with thousands of various media, both physical and digital, from animated commercials to tons of free articles to read. You can break through the clutter and capture the audience’s attention only with personalized interaction.
The transition from mass-marketing* printing to Variable Data Printing (VDP) and Personalization is the way you can stay ahead of the competition. It’s a fact stated by multiple studies, recipients pay more attention to personalized mail pieces. With personalized text and visuals created with variable data printing, your direct mail is no longer advertising, but a message to an individual.
Here some more statistics to prove the effectiveness of personalization:
75% of consumers like it when brands personalize messaging and offers. (Aberdeen Group) 86% of consumers say personalized marketing leads to a buying decision. (Infosys) 80% of consumers like it when retailers provide personalized suggestions. (DigitalCommerce360) Personalized direct mail is highly-targeted and returns outstanding results, compared to bulk mailing. Most marketers know that personalized direct mail helps to increase response rates – by 36 percent in most cases.
Personalization isn’t complicated. Variable data printing can be quickly embraced by businesses that collect customer data regularly. Based on all personal data you can gather about your customer database: purchasing history, shopping preferences, psychographics, demographics, and lifestyle; you can create custom offers that appeal to the right person at the right time.