Customer Data Platforms (CDPs) have become essential tools for marketers, offering a comprehensive view of customer data. According to Markets and Markets, the CDP market is projected to grow significantly, from USD 2.4 billion in 2020 to USD 10.3 billion by 2025. This surge reflects increasing trust in CDPs, a trend accelerated by the COVID-19 pandemic.
In 2020, investments in CDPs saw a sharp rise, with deployments increasing from 17% in 2019 to 29%. These platforms have proven instrumental in navigating uncertainty and delivering exceptional customer experiences.
Customer data is a cornerstone for creating outstanding customer experiences (CX). It holds valuable insights that enable brands to earn the loyalty of today’s demanding customers. However, siloed information across various martech databases can lead to fragmented customer profiles, undermining marketing effectiveness.
As a digitally savvy marketer, you may struggle with client information scattered across multiple martech platforms. This fragmentation hinders your ability to execute critical marketing strategies effectively. CDPs, such as CX Unity, consolidate this data, enabling personalized strategies that drive measurable results.
To dive deeper into these CDP use cases, check out the full article here: https://www.martechcube.com/top-cdp-use-cases-for-guaranteed-marketing-success/ » ">https://www.martechcube.com/top-cdp-use-cases-for-guaranteed-marketing-success/ » » .