Martech Interview with Will Hanschell on Video… Bakersfield -139797

Martech Interview with Will Hanschell on Video Ads / Bakersfield

Anuncio# A139797 · Bakersfield, California

Descripción

Martech Interview with Will Hanschell on Video Ads

CEO & Co-Founder of Pencil, Will Hanschell underlines the importance of Video Ads in an interview with Martech on video ads » focusing on their performance. He emphasizes the need for optimization considering algorithms in ads. AI will eventually be as fundamental to creativity in the future as the pencil was in the past. Our goal is to bring the scale and speed of automation to creativity, without ‘killing’ it.

Pencil is a provider of technology that simply helps agencies and individual advertisers to crank out ads, hopefully freeing up these creative folks to work on the big picture and new strategic directions while A.I. takes care of the rest, often time consuming and tedious tasks. Especially cash-strapped businesses with limited creative resources and ad budgets face long odds competing for consumer mindshare against larger, more established brands – while larger brands will continue to be under pressure to maintain their consumers’ attention, engagement and loyalty.

Their new Generate service for eCommerce start-ups, small online retailers and direct-to-consumer brands (DTC) is designed to help small businesses struggling to compete in an increasingly online world dominated by larger brands’ slick video ads » and optimized ad spend – and comes with a free 7-day trial.

About Will Hanschell - Will Hanschell is the co-founder and CEO of Pencil. He was a Systems Engineer with 8 years in creative services, most recently as Asia Head of Consulting at Iris, one of the world’s most creative agencies. He holds a Master’s in Engineering (Information & Systems) from the University of Cambridge.

About Pencil - Pencil is simple software backed by both algorithms and expert humans. You have instant access to results, insights, creative and support at all times.

For more such updates, check Out recent Martech Cube » Interviews.



Anuncios relacionados

Hire Top rated Automation Testing Company in USA
Hire Top rated Automation Testing Company in USA Vehículos / Informática - Servicios
Portland, Oregon
Fleek IT Solutions is one of the top names in the list of best Automation Testing companies in the USA. The company has been toiling global businesses in accelerating time-to-market, reducing security...
Now You Can Get Windstream Internet Services in Strongsville
Now You Can Get Windstream Internet Services in Strongsville Negocios y Servicios / Informática - Servicios
Elyria, Ohio
Windstream is the leading provider of reliable **[high-speed internet service in Strongsville][1]**. If you are looking for a fast, dependable connection to your home or business then Windstream is th...
Why is my Printer not Turning on and How to Resolve it?
Why is my Printer not Turning on and How to Resolve it? Negocios y Servicios / Informática - Servicios
Hot Springs, Arkansas
Do you have a printer and have encountered issues while turning it on? If yes, you might wonder or have queries like why is my printer not turning on. In such cases, check if the power adapter of the ...
Cost To Develop Contact Tracing Apps like NHS COVID-19
Cost To Develop Contact Tracing Apps like NHS COVID-19 Negocios y Servicios / Informática - Servicios
Suffolk, Virginia
We provide a range of mobile app development services ex; [Cost To Develop Contact Tracing Apps like NHS COVID-19][1], including custom mobile development on iOS or Android platforms, building cross-p...



Contactar este usuario

Responder a
(No se muestra)