Direct Mail Trends | Accurate Mailing Services
WHAT ARE THE CURRENT DIRECT MAIL TRENDS? Although direct mail volume in the U.S. has declined by 29,85% since 2006, the good news is that it’s expected to grow through 2020 due to a relatively stable economy and direct mail’s ability to complement digital marketing channels.
The numbers are looking positive. As direct mail integration with digital marketing gained speed in 2017, direct mail spending and volume have slightly increased and it’s expected to grow further by 0,4% annually by the year 2020.
Rising postage costs may have affected the ROI of direct mail. But as digital channels get so crowded, it gets harder for marketers to stand out from their competitors. As a result, direct mail returned to life again after its supposed death, as a channel that is less crowded and very effective.
Here is an overview of current direct mail trends that have impacted and will continue to shape the direct mail marketing, design, and printing technologies in the near future.
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